Alberto Ghirardello was born in 1985 in Vicenza. After gaining his Industrial Design bachelor degree at I.U.A.V. University of Venice in 2007, he moved to Milan and enrolled at Politecnico Master degree in Industrial Design.
While attending the design courses he gained his experience also through several collaboration: after a short period at Habits studio he had a six months collaboration at Bartoli Design studio. From 2010 to 2012 he had been working for Giulio Iacchetti’s design studio (with whom he graduated in 2010).
In 2013 he founded his own design studio, working on the full spectrum of design and collaborating with several companies, both Italian and foreign. His work is covered by many design magazines and exhibited in many events like Fuorisalone, Maison & Objet, Ambiente, Salone del Mobile, Roma Design Più, Abitare il Tempo, Macef, Hong Kong Design Week and Triennale Design Museum.
IDA: A definition that better suits you as a person, before than as a designer?
AG: Optimist. I believe optimism is such a powerful fuel, both in the workplace and most of all in everyday life. It’s a steady drive, making me see the bright side of things, and people too. This also makes me bringing out the best in me, in my personal relations and in designing an artefact.
IDA: Tell us about your personal evolution, in order to explain why you started focusing on design
AG: Being a designer is the most beautiful job in the world, because it’s the perfect match between work and pleasure. Work indeed is essential to passion: being a designer to me is a lifestyle. A designer is a designer every hour, every day in the year. Working as a designer is not just about the 8 hours in the studio: borders are crossed and it’s about the whole day, as a unique and total experience.
IDA: Where does your inspiration comes from, how do you focus and stick on a project?
AG: The best ideas, the most productive inspirations, concentration on a specific project: all of this comes by thinking to something else at all. You go hiking, riding a bike, you hang out for a beer with friends, for a movie and so on. To me it’s so important to constantly mix my work with my private life: it’s the only way to create that synergistic mix able to impregnate my mind.
IDA: What is design all about?
AG: Improving people’s lives through products able to communicate something more than the basic function they were built for. Shape always goes with task: we live in a historical moment where it’s so important to add a new need; shape and task always go with emotion.