Design is not minor at all for Italy and for its sports federation. In Rio 2016 design will be among the most important topics for Casa Italia at the Brazilian Olympics in august.
Casa Italia is the national stand brought by the Italian Federation in Rio de Janeiro for the 31st Olympic Games. It will be the headquarter of the federation in Brazil during the Rio 2016 Olympics, and design will have a central spot in Casa Italia for the whole time in South America.
Art, food and design: these are the main topics chosen by the federation to better represent Italy abroad and in the world. The headquarter will be in Joá, Costa Brava, the western neighborhood of the city, 20 kilometers from the Rio 2016 Olympic village. Mr Matteo Renzi itself, Italy’s prime minister, is opening the stand on July 3rd. Casa Italia is on an island and you can reach it through a bridge 98 meters long. The project and the design are of course 100% made in Italy! This was introduced and made public during the BNL Internazionali d’Italia, the tennis tournament in Rome.
With these values and topics, Italy wants to represent its beauty and at the same time its excellence to Rio 2016. Italian design, in this way, is not considered as a fancy accessory to Italy’s beauty but as its very expression.
Casa Italia is also a visiting cart to introduce and to sponsor Roma 2024, Rome’s application to host the Olympic Games in 8 years.